FRED ︎ OTHERO ︎ FRED ︎ OTHERO ︎ FRED ︎ OTHERO ︎ FRED ︎ OTHERO ︎ FRED ︎ OTHERO ︎ FRED ︎ OTHERO ︎ FRED ︎ OTHERO ︎ FRED ︎ OTHERO ︎

APPROVE+SPRITE

^{We created a refreshing oasis by combining virtual reality on a massive 9m x 16m LED screen with a physical set that grounded our vision in reality.Brazilian singer Xamã took center stage in the campaign alongside other standout real-life models.The main goal was to showcase this collab, bringing Sprite’s vibrant energy into the heart of street culture.nce}

Talent^XAMÃ
Styling ^{Marcela Garcia}
Creative Direction ^{FRED OTHERO Guilherme Velloso}

2025

BRAZILIAN FASHION PHOTOGRAPHER BASED IN SÃO PAULO

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APPROVE+SPRITE

TalentXAMÃ Styling Marcela Garcia Creative Direction FRED OTHERO Guilherme Velloso

BRAZILIAN FASHION PHOTOGRAPHER BASED IN SÃO PAULO

BRAZILIAN FASHION PHOTOGRAPHER BASED IN SÃO PAULO

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Talent^XAMÃ
Styling ^{Marcela Garcia}
Creative Direction ^{FRED OTHERO Guilherme Velloso}