GWM+APPROVE
Our team was fully responsible for the ideation, creation, and production of this bold and innovative campaign.
Designed to highlight and promote the unique collaboration between GWM and APPROVE
—a renowned Brazilian fashion brand celebrated for its cutting-edge streetwear DNA and a favorite among young,
trend-savvy consumers—this project seamlessly blended the worlds of automotive design and urban fashion.
Through a fresh and conceptual approach to both photography and videography,
we captured the essence of this partnership, emphasizing the shared values of creativity,
dynamism, and modernity. The result is a visually striking campaign that not only showcases the vehicles
but also resonates deeply with a young, style-conscious audience
Designed to highlight and promote the unique collaboration between GWM and APPROVE
—a renowned Brazilian fashion brand celebrated for its cutting-edge streetwear DNA and a favorite among young,
trend-savvy consumers—this project seamlessly blended the worlds of automotive design and urban fashion.
Through a fresh and conceptual approach to both photography and videography,
we captured the essence of this partnership, emphasizing the shared values of creativity,
dynamism, and modernity. The result is a visually striking campaign that not only showcases the vehicles
but also resonates deeply with a young, style-conscious audience
TalentLetticia Muniz + Caca
Styling Marcela Garcia
Creative Direction FRED OTHERO Guilherme Velloso
2024
